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Website monitoring: Why it is so important

The biggest problem with websites is that many individual parts contribute to the overall performance. From security vulnerabilities to the quality and even the type of web hosting you choose, there are many factors to consider. Website performance and availability are important factors for success. Slow websites can impact search rankings and conversion rates, while inaccessibility can lead to serious financial or reputational damage.

What is website monitoring?

Website monitoring is the constant review of its status and capabilities to ensure optimal functioning. In addition, the information gathered from website monitoring could potentially be used to monitor trends that help plan for the future. Due to the complexity of websites, the tools you use for monitoring can vary widely.

Top reasons for website monitoring

There are many reasons why you may want to make sure your website is monitored.

Prevent revenue leakage:

Websites can have a global reach, which means that anyone around the world could be trying to reach your website at any time. Visitors who can't reach your website usually don't sit around and wait - they just go somewhere else. Every visitor who comes to your website is a potential customer. Whether you're selling a product, service, or monetizing through ads, you need to be reachable.

Cybersecurity protection:

The digital space has become an increasingly dangerous place. Cybercriminals are no longer just after large corporate websites; all websites can be the victim of attacks. The tools at their disposal have also become increasingly complex, making website security a challenging task. From malicious scripts to exploiting security holes, there are several potential threats. To defend against them, website owners need to ensure that all areas of the site are constantly updated with the latest security patches and appropriate defenses are in place.

Performance improvement:

Only by knowing how your website is performing will you know which areas to improve performance. This information can come from ad hoc testing, but the most reliable information is gathered over time by monitoring tools. Aside from being a factor in search rankings, website performance also contributes to the user experience. Internet users today quickly become impatient and leave websites whose loading time is too slow.

Which website elements to monitor

Previously, we mentioned website ecosystems as complex. This complexity leads to the need to monitor different elements - which can influence your choice of tools to keep an eye on things. Key areas you should pay attention to include:

Uptime: Uptime monitoring is generally done using a service that sends requests to your web server at regular intervals. The moment the server does not respond, the monitoring service can send a notification to the site administration.

Speed: Many uptime monitoring tools include a server response speed indicator. When the tool sends a request to your web server, it conveniently measures the time for a response as well. The metric can be used to measure the quality of your web hosting server over time.

Security: perhaps the most complex area of website monitoring concerns security. Apart from threat monitoring, you also need to keep an eye on various elements such as updates to individual components like WordPress and any plug-ins you choose.

Michael Eggers

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